
The Indianapolis Colts will play host to the New York Jets in the AFC Championship game at at 3 p.m. Sunday, Jan. 24. Downtown hotels, restaurants, bars and shops are all likely to be buzzing with business this weekend. The broadcast has an expected audience of 40 million viewers, Indianapolis Downtown Inc. predicts, giving Indianapolis unequaled exposure. Recent quoted rates for a 30-second national advertisement were as high as $500,000. Several building owners downtown plan to show off their blue pride this weekend. Among them:
- The OneAmerica and Chase towers will leave office lights on and fly large Colts banners.
- The Simon, IPL and Eli Lilly & Co. headquarters buildings will have lights creating blue horseshoes.
- The Soldiers and Sailors Monument, the Artsgarden and the Indianapolis Motor Speedway Pagoda all will be lit up in blue.
- The Methodist Hospital Campus will have a large Large greeting on its lawn, Victory Field will have its field illuminated and the Majestic Building will feature a horseshoe over its windows.
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